Khabar baik everyone! Felicia, originally from Malaysia is a final-year UX Interaction Design student at Swinburne University of Technology. She is deeply passionate about creating digital experiences that merge creativity with purpose. With a dedication to accessibility and inclusivity, she crafts designs that resonate with a wide range of users, ensuring everyone can engage meaningfully with her work.

Balancing user-centered research with visual storytelling, Felicia’s work bridges gaps, invites exploration and encourages fresh perspectives. Her designs don’t just engage—they foster connections, spark reflection, and inspire change. Guided by empathy and innovation, she shapes digital spaces that ignite curiosity, leave lasting impressions, and elevate everyday interactions. Felicia believes in the power of design to shape the future—and she’s just getting started.

Footprint Chronicles

Footprint Chronicles is a geolocation app that transforms Melbourne into an interactive journey, revealing hidden societal and environmental challenges across 10 iconic locations. Dive into immersive missions, solve riddles, and collect rewards as you uncover the untold stories that shape Melbourne’s landscape. It’s an adventure that combines exploration, education, and purpose.

Mindiary

Mindiary combines mindfulness exercises, habit tracking, and gratitude journaling into one seamless app. With a community to share progress and connect, it supports users in building positive habits and inspires a collective journey toward well-being, transforming mindfulness into an accessible, engaging daily practice.

Kabloom

Kabloom is a vibrant rebranding project for a flower festival, designed to inform and captivate across print and digital formats. This visually rich guide showcases events, activities, and highlights, creating a cohesive, typographic identity that brings the festival’s lively atmosphere to life in every detail.

Pet-Pal

Pet Pal was created during a four-day CISSA product design sprint as a three-person team, winning 1st place. Pet Pal offers personalized pet profiles, a health info hub tailored to each pet’s needs, and seamless booking for online or in-person consultations—an innovative solution for proactive pet wellness.

PawPuffs

Paw Puffs is a fully production-ready, three-pack dog cereal packaging design, meticulously crafted for print and supply. Each pack features a unique flavour with distinct health benefits.